Interactive Retail – How Turn Any Shop Into a Classroom

Theater is important in retail if you want to separate your store from an online shopping experience. Retailers need to exploit ways to demonstrate the added value of the physical store shopping experience.

Having products on the shelves or racks is not enough. You have to bring these to life.

Beyond being able to touch and smell and item live, every retail store has opportunities to make the shopping experience more personal and physical.

Supermarkets do this all the time with food sampling and demonstrations. They have someone cooking product nearby where the product can be purchased. These in-store demonstrations are done because they work, the drive sales. The smell and the taste guide the senses to encourage the purchase.

You don not need to be selling food for an in-store demonstration to work. Here are some suggestions for other retailers on how they could use in-store demonstrations and other techniques to bring products alive:

Books: book readings, book clubs, author visits, performances from children’s books.

Fashion: fashion show, a talk by a designer, a talk by a stylist, a dress making demonstration by an expert, a makeup demonstration to go with the clothing you sell, a hairdresser to show the importance of hair to go with what you sell.

Camping: A tent setup competition, tips from a local ranger for safe camping, stories from camping trips – a group discussion sharing ideas, a supplier presentation on new equipment.

Homewares: A dinner party in store showing how a range of dining homewares products look when you have guests over, a stylist speaking about how to style your home, a manufacturer presentation on a new line.

Card shop: A calligrapher to write beautifully on cards purchased in-store, a local writer to help customers with the right words for each card purchased, a card stylist to help shoppers find the perfect card for the occasion, a card maker presenting a talk on what goes into making a card.

Stationery business: Supplier presentations on the latest items for sale, a competition for customers based around clever use of a particular line of items you sell, a recycle class from an environmental expert on how to recycle used stationery items, a presentation on the different brands of printers you sell and how each suits a particular need.

Cosmetics shop: Host a fashion parade showing off how your cosmetics look with the right fashion, run cosmetics classes for different occasions – make up for work, evening wear and weekend fun times, have a manufacturer speak about what makes their products special.

Each of these ideas is about bringing interactivity to your store, going beyond static products on the shelves and bringing them alive. This separates your business from the mass merchants who will have fewer in-store displays and from online retailers as well.

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Hollywood Fashion Industry – Fall Trends

The American Hollywood fashion industry during 1950s’ largely made use of celebrities to market the innovative trends and some of the world renowned fashion icons of this period were Marilyn Monroe, Ricky Nelson and Elvis Presley. Costume design in Hollywood fashion industry is one of the most important categories nowadays for different awards like the Academy Awards. It takes creativity and patience to work with a whole Fashion Shopping wardrobe and fashion sense for a film.

It established an identification point between the actors and the public. Among these the biggest influence on men and women alike were Hollywood stars and who are inspired from Hollywood fashion industry. Fashion industry use bright baggy clothes and use of make-up. We all love Fashion Shopping to shop for clothes and accessories. Going into those casually stores and browsing through a many of beautiful clothes is a treat for the eyes and the soul Hollywood fashion industry. These days there is a huge variety of clothes and apparels available in other words there is something for everybody for Fashion Shopping. Hence whether you are thin or fat, young or old, fair or dark; you will get a wide variety of choices in styles and clothes. Models in the 21st Century are more a part of the Fashion Shopping.

The Hollywood film The Devil Wears Prada starring Meryl Streep, has brought a lot of attention to the world of Hollywood fashion industry. More information about Prada Versace Gianni Versace became interested in fashion shopping working in his mother’s small dress shop. By 1978 he had become a design leader of women’s and men’s fashions. So when you are linked to a line or a designer it raises your profile and puts you more in demand. And the exposure Hollywood fashion industry models receive is now greater than ever. Ford’s path to fashion legend began when he moved to the New York as a teenager, and enrolled at the NYU in Art History. In 1986 Ford started his career with famous American designer Cathy Hardwick as a part of her creative staff; two years later, he became the Design Director for Perry Ellis. In 1985, they took part in a fashion show featuring “New Talent”, and the following year they presented their first independent women’s ready-to-wear show. There are plenty of places online where you can buy good quality fashion shopping on discount comforter sets by named brands. These stores don’t have such high overheads as your local stores and can take advantage of volume of clothes to offer you the best possible prices for your choice.

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LED Watches – Fashion Jewelry Show Your Style

Watches are pieces of jewelry where everyone wears them; they also make our life timely and punctual, but are also considered a fashion item that adds style. Most of the people, especially men, like them just for the sake of showing off their elegance and style. Most women prefer wearing these watches to accessorize more than any other jewelry accessory.

In years past, the traditional watch was considered a high form of technology. But when the digital watch was available on the market for a low price, it was easy for anyone to have their own wrist watch. Now a new type of watch is making an appearance the LED watch. These watches like older digital watches may have a digital display. A LED watch offers a modern styling and unique appearance. They may show the date in a different way too. It may take time to get used to this LED watch dial, but it is sure to be a conversation with your friends.

LED watches are pretty hot now days and they come in many cool designs and different colors. LED watch is not just about the technology that’s wrapped around your wrist, but the way it matches your outfit and shows off your sense of style.

Smart-watches are still a relatively new technology. Basically smart-watches are wearable devices that maintain a relatively persistent wireless connection to your mobile device – usually a smartphone – you can retrieve notifications, incoming calls, instant messaging, social network updates and more from your smart watch. Some can also let you accept and conduct phone calls right on the watch. And even newer models can act as smart phones all on their own without needing a paired phone nearby. Smart Watches, like smartphones you can run these applications include health and fitness applications that control functions as a camera on your phone, navigation applications and more because most smartphones have open platforms with new and innovative applications that increase the functionality of these devices.

These new watches are a great way to utilize new technology they are more economical and more durable than most analog watches, because they have almost no moving parts. Furthermore, with a quartz timing crystal there are far more accurate than even the most expensive Swiss motion watches.

These new watches are readily available online almost every manufacturer produces these LED watches. These LED watches make a fashionable style statement with their colorful displays.

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Fashion Shopping Online – Make it a Successful Purchase

How to Make Your Fashion Purchases Online Perfect Every time.

Shopping online can be great fun. With virtually limitless choice and great prices, sales and offers it is hard not to be drawn in to the plethora of sites available. But if you want to receive and unpack pieces that work for you it is important to think before you click.

So let’s look at some basic guidelines that will help you find that perfect bargain.

SIZING:
- There are many sites to help you convert sizes;
- Bras, Shoes and dress conversion sites all available on Google.
- But it is also important to be true to yourself with your size.
- Get a friend to help you make a full list if measurements and keep on hand at all times.
- Your chest should be measured with your favorite bra on.
- Your waist is where you get a crease (when you stand upright and tilt your upper body left or right).
- Your hip measurement should be taken at the widest point of your hip area.

Stand side view to a mirror to find this correct placement.

Now while you are taking your measurements also look at your body to make some notes about your bodies shape and attributes. Some basic notes a fashion stylist would look at from the head down are;

- Do you have a short thick neck or a long thin neck?
- Do you have narrow sloping shoulders or a wide square shoulder line?
- Small or large bust?
- A narrow or shapeless waist?
- Small or large hips?
- Do you have shapeless thick calves?

Learn to shop to high light your good points and around your negative areas.

- Short thick necks – Avoid high necklines that will visually cut you off..
- V and scooped necklines will give you the length that you need.
- Long thin necks – Can be counter acted by looking for higher necklines.

- Narrow sloping shoulders- Avoid halter neck lines, this will only highlight your posture. If a maxi dress is desired look for one with straight shoulder straps, the wider the strap the better. You could also match it back with a denim jacket.

- Wide square shoulders -Show off your straight posture with all the strapless and halter styles. You will have hips narrower than your bust, which means you should look for pants, shorts, skirts and dresses that have detail and designs around the hip area. A tulip skirt, gathered mini skirt with floral patterns, minis with wide banded pleats are all good styles.

- Small bust – Wider straps or sleeves ruffle detail, pleated necklines, light or bright colours across the bust are all ways to create volume for the bust. As you want the top half to appear bigger you need to select styles to decrease volume to the hip area.

- Large bust – Deep V necklines, avoid shoe string straps, Balance a larger bust with a bottom half that gives you more fabric. Such as a full circle skirt, a maxi dress with horizontal bands on the boarder or bootleg style jeans.

- Make sure your bra gives you lift. This is a must have item before you go shopping.

- Narrow waist – Show it off and look for fitted styles that give shape to the waist.

- Shapeless waist – A baby doll style is NOT the style for you. Many make this mistake and all it does is widen your midriff. Look for styles that are shaped but not hugging your waist. This is one of the hardest things to achieve at the moment with current styles. I would consider shirts and tops with darting at the waist and in the lower back. This will give you shape. Also look at a vest or denim jacket that could be worn over your summer tops and dresses.

- Small hips – Make the hip area bigger by selecting light or bright colours, patterns, gathers, pleats, patch pockets, A line and full circle skirts.

- Large hips – Reduce the area by selecting dark colours, small patterns & intricate patterns only, pencil shape skirts. The less fabric and detail the better.

- Shapeless thick calves – Select hem lengths wisely. It is important not to let skirts, dresses or trousers sit at the widest point of your calf.

Lastly you can consider your colouring. Some of us are warm based and some are cool. Pinkish toned people are usually cool and peachy toned people are usually warm. Knowing what colours you are best in can save you a lot of fuss and bother. As you will be able to build up top and bottom halves that all match each other. So you get more mileage from your purchases. If a colour analysis is not for you consider all of the universal colours that suit as all; Soft white, emerald turquoise, aqua, warm pink, earthy red, teal green, teal blue, chocolate, purple, marine navy, plum, watermelon red, stone and medium grey are colours that we can all wear safely. Otherwise consider booking a colour analysis with an Image Consultant.

There are many things you should consider when selecting styles. Simple put the more in proportion you are the simpler this will be. If you have unusual features, i.e. – shorter legs, a long torso or a strong sharp angular face a fashion stylist that can make a report for you based on elements of design and body shape proportions. From which you would be able to confidently buy – knowing exactly what would work for you. When enquiring about a style report make sure to ask if you will receive illustrations, and if horizontal and vertical proportions are taken into consideration. A good style solution package will give you all the illustrations you need to be able to confidently buy on line and give you a 360 degree overview of your body. So all you need to do is follow the recommendations for your body shape/proportions and check them against your desired purchase.

Happy shopping ladies.

Caaren Hulme is a Fashion Stylists that has been working in the film and television industry for over 15 years. From media styling and costume design Caaren is now working with individuals. Fulfilling their every fashion and styling need. Through body shape analysis, colour analysis, fashion fixing and trouble shooting, life style, budget and personal attributes considerations Stylizt can create for you a wardrobe full of clothes that you will love to wear every day of the year. Style port-folios and colour readings are a great way to be one step ahead of the pack.

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The Pros and Cons of Online Fashion Shopping

So let’s just break it down a bit to find out the Pros and Cons of it all so we can figure it out. So what things come to mind when it comes to comparing both, well let’s see;

Convenience

Pros: So you don’t have to drive off, take a bus or the train to your favorite store which that saves a bit of travel cash. You don’t really have to work around your job hours as you can probably shop from your smart phone on your break. Cons: It is less fun since it means you are not going to enjoy a trip to the mall. Also, sometimes when you go shopping you come up a bit short on cash to buy that cute sweater and you miss out on the convenience of borrowing money from a friend.

The Skinny: OK, this is a bit more of a Pro than a Con but that is still debatable, unless you are that friend who is always lending the money.

Store Layout

Pros: No physical layout means with a well design website you get to what you want when you want it. You will not be pressured by a store owner’s layout to dig through their preferred design to get to the brands you want.

Cons: It can be argued that the store layout is half the fun of visiting a local store. With all the multiple posters, sales messages and product placements you go into a store thinking you will only spend $80 but you come out with so much more.

The Skinny: This is probably an individual choice and to each their own on if they like store layouts or not.

Discreet Shopping Experience

Pros: No one needs to know what you are buying, when you are buying it, who you are buying it for, how much you are spending or where you went to buy it.

Cons: This sounds so lonely! Isn’t showing off to everyone what you are about to purchase half the fun? Plus you know the next day you can talk to your friends about the time you spent at the store looking at that cute skirt you almost purchased.

The Skinny: Unless you really enjoy the publicity of shopping in a local store, then the Pros have the edge here. But then again it does seem a bit lonely without having a store employee attend your needs.

Excellent Prices

Pros: With fewer overhead the items cost less to maintain in-stock so it is cheaper for the consumer to purchase. If you factor in that certain purchases can be exempt of taxes (depending on your state) and you also deduce the average cost of your transportation to the store, you will be saving a substantial amount shopping for your fashion selections. Cons: I beg to differ! You only really save on transportation costs if your purchase with free shipping, and most stores require a minimum purchase before that kicks in so unless you were planning to purchase their minimum to begin with it wasn’t an advantage. And even if it did save you money you still lost time, it can take several days to get the outfits you want after you have paid for them.

The Skinny: Better prices are a good argument that most people make for the Pros but it is a give and take where you accept the lower cost for a delay of delivery of fashion goods. So it comes down to balancing the choice of time vs. money most of the time.

By no means is this list complete as there are several other factors not covered such as; samples, hours of operation, customer service, reviews, reliability, variety, etc. as this article was more of a basis on online fashion shopping, not a straight comparison vs. local fashion stores, but we can see that the Pros of this type of shopping have created a competitive option in the fashion world and will continue to dominate certain areas for the near future. So what is your opinion about online fashion shopping?

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Beyond Your Small Business Ideas

People expect Quick results and immediate rewards when they realize their small business ideas. When the first excitement of having their own small business fade off, the vast majority say to themselves that it’s not paying off as they expected. They give up.

To be able to reach your goal of success, you can’t let the initial workload and obstacles stop you. As all entrepreneurs at start, you will face the situation of having a negative income, you’ll spend more money than you earn.

When hit by this reality, most people drops out of the race. Whit the tail between their legs, they go back to their previous job.

The main reason of this situation is that there is a general misconception ; “It’s easy to convert small business ideas into a real small business”. “It’s easy to maintain the new business”. However, if you’re able to look beyond humps and bumps, your business will prosper and you can reap the rewards.

The conception that it’s a piece of cake to turn small business ideas into a thriving small business, have it’s home in fairytale books. To start and maintain a business will take both your time and some of your money.

Any successful small business entrepreneur will tell testify that at the start, they spent countless of hours in front of the computer, planing and executing their business ideas. They will tell you that it’s only after the first hard part is done, the work of a small business entrepreneur will become easy.

An established small business owner can make money sleeping or by sending out a few emails, those amazing benefits comes from the initial efforts and time spent on the business.

If it’s not easy to make small business ideas a reality, how come people with no knowledge, without experience, can succeed? Well, it’s not easy, but it’s simple. The key to small business success is simplicity.

To start a successful small business is simple, it’s simple in the terms of having uncomplicated directions to follow. That’s how it’s done, people without prior knowledge or experience are able to create wealth. It’s necessary to find a simple and proved system to follow to the letter.

The hope of your small business ideas succeeding, is to be found in your ability to follow the simple system and mirror its success. You will never be successful if you sit back and wait for the success to hit you in your forehead. You can’t expect someone else to do it for you.

Forget the the theory of an easy small business, embrace the simple nature of success. Once you gain momentum, your progress will never stop.

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Small Business Ideas – A Whole Lot to Choose From

Small business ideas are a necessity for people who want to supplement their regular incomes with some extra cash to ascertain financial freedom in the future. Anyone, who wants to start a small business with an intention of themselves or their spouse running it are welcome to browse through a lot of ideas available across the internet.

Not only do these small business ideas reinforce the idea that extra money can be made but can be started off with the minimum or no leg work at all. If the chosen idea is an online one, you would probably need no investment at all. Browse through the many ideas available online and make your decision today.

The following are a few ideas:

a. Online data entry: Data entry requires minimal skills and as far as a person can read and write and has a flair for the keyboard, this could be the best of the small business ideas. As a data entry specialist you could be entering corporate data or putting in products into an eCommerce website. This work is highly in demand and well paying too.

b. Forms and surveys: A little more daunting than the data entry, this requires certain knowledge. Filling up forms and surveys pays very well and all one needs to do is to fill up market survey forms and surveys that will be used by companies to formulate their selling strategies.

c. Writing: If one is good at language and can handle English well, this could be one of the most well paid business ideas. Writing research papers, articles and web content is highly in demand today and pays well.

d. Programming: This is the most well-paid of the small business ideas and it requires a lot of technical knowledge. Programmers are a rare creed and skills vary from one person to another. Depending on skills, finding work online is not a very big deal for any programmer. Since this is a highly specialized skill, it is also paid for handsomely.

e. Internet Marketing: This is another of the small business ideas that works wonders for many small businesses across the world. Any website that looks to make money needs to market itself and thus needs customized attention. This is one of the small business ideas that need highly specialized skills and a little workforce to succeed. The returns are handsome and the work is very satisfying.

With more and more websites coming up every day and technology changing leaves almost every few weeks, small business ideas related to the internet are evolving very quickly. The faster you put your foot into the door, the greater the chances of success.

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Building Your Business With Small Business Ideas

With the right small business ideas, you can turn a simple idea into real profits. An at-home business is the dream of many people, but you need a strong beginning if you want to see your business succeed. Luckily, you can use the experiences and tips of others to help you along the way.

What to Avoid

Using small business ideas to learn more about starting your own home-based, local, or online shop can be challenging. There are many offers that simply won’t work, despite the many testimonials that you can earn money. For example, pyramid schemes were once considered legitimate but quickly turned out to be a fraud. All of the ways that really can help you earn money will include some effort on your part. Owning and running any profitable business takes time and effort, so don’t try to take the easy way out or you may end up with nothing to show for your investment.

Research the many small business ideas that you come across and want to use for your own home-based, local or online business. Try to imagine implementing the ideas that you read about before investing your time, which is valuable, or money into them. Some ideas, such as building a website for your business, can easily help you make more money and don’t involve a lot of time. Others, such as expanding your local business, can take many years to develop.

Listen to Experts

Small business ideas from people with experience are the best way that you can earn more money with your small business. Going from a small business with a home base to a local or online business can definitely be challenging, so you need to use these ideas to assist you in building and expanding your business over time. Your business will change over time and your need for new ideas will grow. Changing your business to meet customer demand and growing with your community is one of the most rewarding aspects of owning a business.

Small business ideas can help you make these changes gracefully. You can use ideas to find out where your profits should be spent or saved, and how to meet customer demands successfully over time. No matter what your niche is or how many customers you have, you can use ideas from the experts to meet the ever-changing needs of your small business. Your local chamber of Commerce is a great place to find these experts.

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Sears Promo Codes – What Can I Buy With Them?

A lot of people are looking for ways they can save money. Whether they are buying food, clothing, household items, and necessities, it is the innate nature of an individual to look for a discount. If they cannot find a discount, they will look for a cheaper option. This though, does not apply with Sears promo codes.

The beauty about having a code is that you can get to save some items on your shopping venture. Since you have gotten a promo code for Sears, you can make use of the discount only with the brand. But you should not worry on what you can use it with as Sears has a complete line of everything that you can possibly need or want. The only thing they lack is food.

You can use your promo code if you will buy appliances, automotive/tires, beauty, baby, bed, bath, home, books, clothing, electrical gadgets, gifts, fitness, sports, health, jewelry, and a lot of other products. With Sears, you can easily have choose what you want to buy as they have such an extensive array of available products that you can choose from. You can even buy gifts for your friends.

The list of items that you can buy with your Sears promo codes seems to be endless. Your needed items can simply be bought at Sears. Because of this, you do not need to go to another retail store so you can complete what’s on your list. Truly, this fact alone can already save you some money on transportation costs that you would have otherwise needed to spend.

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Top Brand Professional Automotive Tools Reviewed – Know Your Budget

The tool market is well serviced in terms of brands, design, quality and price. The key consideration is to evaluate your needs. For example, it is pointless buying a laptop capable driving sophisticated 3G games when really all that is required from the unit is basic desktop and internet work. This kind of example also applies to buying tools. For instance, why waste one’s budget on buying the most expensive tools when their application is for occasional hobby type tasks.

Lets start with an overview comparison. It is widely agreed that the best quality and designed tools are manufactured by the Snap-on company. This brand of tools is designed for the professional market. No tool brand is perfect and infallible to failure. However, the Snap-on lifetime warranty means that when a tool breaks, it is replaced or repaired by the service representatives. Snap-on tools can be bought from their distribution trucks and vans that visit automotive workshops. Alternatively, their online catalog allows purchasing via the internet. Second-hand and recycled Snap-on tools are also eagerly traded through websites like eBay and eBay Partner sites.

As noted above, Snap-on automotive tools are at the upper price range. However, there is no shortage of professional grade tool brands at price points below that of the Snap-on brand. For example the brands: Matco, MAC and Cornwell are equally respected in the professional automotive sector. Matco, MAC and Cornwell off a range of professional tools that deliver quality and reliability while carrying sound lifetime warranties and professional after sales service. And are less expensive than the Snap-on brand for the budget minded professional automotive technician. The availability of these brands for sale is similar to Snap-on tools. Trucks visit and distribute tools at automotive workshops. Also, online catalogs and auction type websites offer buy opportunities.

For those budget sensitive buyers, the next set of tool brands is SK and Craftsman. The manufacturing quality of these brands meet USA standards and carry similar lifetime warranties like those brands mentioned above. So, for the semi-professional or hobbyist application these tool brands are an ideal choice. Some may argue that the SK brand, although not as popular, is a little superior to the Craftsman brand. But this opinion is subjective. Craftsmanship and SK brand tools are a more accessible to the buying market. For example, Craftsmanship brand tools are stocked at Sears stores, while the SK brand is found in automotive parts stores and outlets.

In summary, if price is no restraint, then tools from the Snap-on range are considered to be the best quality. Where quality and service is still a priority, then brands such as: matco, MAC and Cornwell offer offer quality profession lines of tools as less expensive price points. Finally, the brands SK and Craftsmanship serve the semi-professional market with tools that are not subject to the high demands of daily professional usage. The advice for any buyer is assess the task application of the tool, and allocate your budget to buy the right tool for the right job.

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